Start Up Clinic

Global exhibition organiser UBM, technology companies Visit and Poken by GES, angel funding organisation Episode 1 and global start up community Event Tech Lab have announced their support for a new vehicle to mentor and help develop the next generation of successful event technology companies. Start up companies from anywhere in the world will be eligible to apply for a place in the clinic. The programme for successful start ups will last for 8 months.

The criteria for companies that wish to participate is that they have to have a technology product in development or have a minimum viable product (MVP) they can demonstrate or have launched in the marketplace but still have start up status. Both software and hardware products will be considered for the programme with a focus on technology that mainly serves the B2B event space.

Successful applicants will be able to get 1 to 1 expert advice on their product proposition and development; pointing start ups in the right direction. Mentors will meet with start ups on a bi-monthly basis and there will also be the potential to trial suitable technologies in live situations at events. The start ups could also be aimed at back office planning, logistics and other administrative tasks. The mentors are looking for start ups in three areas – production and logistics, event marketing and management and attendee engagement. Mentors include Govind Sharma head of event technology at UBM, Matt Coyne event technology architect at Visit by GES EMEA, Damian Lane founder at Episode 1 and James Morgan founder at Event Tech Lab.

Applications for the clinic are open and start up companies have until 15th March 2018 to apply. The first tranche of companies will start the programme in the Spring 2018. Govind Sharma is participating in the programme because “seeing so many technologies that address problems or pain points in the event space seem to misunderstand or misinterpret solutions. There is a need to help start ups on how new technologies can enhance events and the people in companies that organise them”.

Event technology architect at GES EMEA Matt Coyne is ‘excited to be involved with the Start Up Clinic that will support new companies in shaping their vision and in honing their product offering. GES can offer with real-world experience having delivered to our industry for over 10 years. I’ll be looking to see how their product or service can deliver value, enhance experiences or drive additional data & insight for our industry and can’t wait to be working with some exciting new companies’.

Start up technology companies can get more information and apply for the programme online at or fill out the application form here. The deadline for applications  is 15th February 2018.