The clinic is being launched by Govind Sharma, Director of Event Technology at UBM and James Morgan, Founder of Event Tech Lab and Senior Lecturer in Events at the University of Westminster.
The clinic is a vehicle to mentor and help develop the next generation of successful event technology companies. Start up companies from anywhere in the world will be eligible to apply for a place in the clinic. The programme for successful start ups will last for 8 months.
The criteria for companies that wish to participate is that they have to have a technology product in development or have a minimum viable product (MVP) they can demonstrate or have launched in the marketplace but still have start up status. Both software and hardware products will be considered for the programme with a focus on technology that mainly serves the B2B event space.
Successful applicants will be able to get 1 to 1 expert advice on their product proposition and development; pointing start ups in the right direction. Mentors will meet (in person, via Skype or other electron means) with their start ups on a bi-monthly basis and there will also be the potential to trial suitable technologies in live situations at events. However, the start ups could also be aimed at back office planning, logistics and other administrative tasks. The mentors are looking for start ups in three areas – production and logistics, event marketing and management and attendee engagement.
Applications for the clinic will open on 9th November 2018 and close on 31st December 2017. The first tranche of companies will start the programme on the 1st March 2018.