A Partnership Community for Event Technology Providers and Users

supporting the event technology sector through connections

Driven By Standards

Event Tech Lab is a partnership community that has the development, promotion and use of event tech at its heart.

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Marketing & Promotion

Event Tech Lab has a global network of contacts. The network is used to publicise, showcase and get users for start-up partners.

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Networking & Community

Event Tech Lab provides various forms of networking opportunities for our partner community, globally.

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Corporate Consultancy

Our 2 hour and 4 hour unbiased jargon-busting workshops are designed to educate and inform event planners and marketers. Hear about the latest technology that can be deployed to enhance and streamline event production processes as well as event marketing and attendee engagement objectives.

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Go International

Tech travels anywhere. Event Tech Lab will take you there. The various start-up partner packages facilitate contact networks, user introductions, publicity and showcasing opportunities, globally.

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Access To Support

Event Tech Lab offers start-ups access to strategic marketing and communications advice and consultancy, brand and product mentoring as well as supporting start-ups with high level meeting pitches and presentations.

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Event Tech Lab Launches Partnership Community

Event Tech Lab has attracted a lot of interest globally, from event technology developers, start-ups, event professionals and investors. The partnership community launches its partnership packages today (15th April 2015). The marketing and communications incubator for event technology start-ups has placed itself at the centre of the events ecosystem with its Open Office sessions; where start-ups, developers, event professionals and investors come together to collaborate and see demonstrations of the latest event technology available from around the globe. The launch of the partnership packages is the next step in the genesis of the lab’s vision – to promote London as the centre of the event technology ecosystem. James Morgan co-founder of Event Tech Lab says “London is fast becoming the global hub for event technology. Catalysts such as the locating of event technology companies with global footprints to London, such as Cvent, Double Dutch, Event Base and Eventbrite alongside the incredible talent pool and exciting start-up culture has spurred this phenomenon on”.

Event Tech Lab Tested v3The partnership scheme is designed primarily for start-ups but includes representing established event technology companies. The basis of the scheme is to promote the partners globally as well as offer education, showcasing and other marketing opportunities to companies that need to grow their user base and create further awareness of their tech. The scheme will also create a community that adheres to minimum product and service standards that event buyers will come to rely on as a stamp of quality assurance – ‘Event Tech Lab Tested’.

Event Tech Lab is creating a collaborative community that has event technology at its heart. Events such as the #EventTechOCD dinner on 29th April on hardware development, the #EventTechHack on 13/14th June and #CocktailHack on 16th June to coincide with London Tech Week are some of the other opportunities being offered by the lab. The purpose being to engage with the entire event technology supply chain and take the lab’s central vision forward. Educating event professionals is also part of the strategy. In May the first education session – ‘Growth Hacking for Events’ – will take place in central London. The content will be viewable via Google Hangout live, as are the Open Office sessions.

Event Tech Lab is also working with various organisations to fulfil the lab’s vision and promote new event technology. Organisations such as Event Tech Live and the Event Technology Awards are key partners to deliver benefits for the partnership community in the UK. Overseas opportunities are currently being developed. ‘This community is at the forefront of where the events industry is heading – and at a very fast pace. Representing the interests of the event technology community – whether to government bodies that promote technology as a growth area or to industries that use event technology is the most efficient way in terms of resource and influence to create a competitive advantage for the partners of the community’ says Morgan.

More information about partner benefit and how to join can be found here