A Partnership Community for Event Technology Providers and Users

supporting the event technology sector through connections

Driven By Standards

Event Tech Lab is a partnership community that has the development, promotion and use of event tech at its heart.

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Marketing & Promotion

Event Tech Lab has a global network of contacts. The network is used to publicise, showcase and get users for start-up partners.

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Networking & Community

Event Tech Lab provides various forms of networking opportunities for our partner community, globally.

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Corporate Consultancy

Our 2 hour and 4 hour unbiased jargon-busting workshops are designed to educate and inform event planners and marketers. Hear about the latest technology that can be deployed to enhance and streamline event production processes as well as event marketing and attendee engagement objectives.

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Go International

Tech travels anywhere. Event Tech Lab will take you there. The various start-up partner packages facilitate contact networks, user introductions, publicity and showcasing opportunities, globally.

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Access To Support

Event Tech Lab offers start-ups access to strategic marketing and communications advice and consultancy, brand and product mentoring as well as supporting start-ups with high level meeting pitches and presentations.

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Guest Blog: 4 Signs That Your Event Training Sucks & Tips On How to Fix It!

People-SleepingI was speaking to two enterprise salespersons recently as we explored why the engagement & learning is typically broken workshops and conferences.

Although I am a firm believer that every moment is a learning opportunity about oneself as well as the world around us…BUT let’s face it, we are inundated with emails, digital content, and marketing in general. So most companies struggle to win the “hearts and minds” of their employees. Even harder is winning that of the partners that you need to grow the business.

Most companies know that:

  1. Better trained employees and partners = Better bottom line.
  2. A more diverse employee base and teams result in better business outcomes.
  3. Employees are increasingly disengaged and less loyal. In fact, according to a 2014 Gallup poll, 51% of U.S. employees are disengaged.

So many companies continue to spend a LOT of money on e-learning, external and internal training, roadshows, workshops, kick-off meetings etc. Yet many organisations struggle to understand if their training is effective.

Here’s 4 signs that your training sucks. It sucks because:

1. It’s not measurable

It’s critical that you have a goal of what your average participant’s knowledge level should be. Start with baselining what your participants know before they begin the specific training. Then assess again after the training. And then compare what each participant knows and doesn’t know, and then deciding what action to take next.

Ideally you’re not just measuring conceptual knowledge, but how your participants internalise the knowledge and demonstrate it in action.

2. It’s not reinforced

Training shouldn’t be a ONE Big Bang-set-and-forget approach. People’s mind are overwhelmed with information, and you should follow up a few months to see if the key points have been turned from learning concept into action.

3. It’s not updated

Typically training materials becomes outdated very quickly, especially for product training for innovative companies, or highly competitive industries. It’s really vital in these scenarios to make sure your training is up-to-date. For example, you wouldn’t want your salespeople to find out that a new competitor is on the scene from a customer, now would you!

4. It’s not memorable

Let’s face it. Most training falls into a spectrum — boring on one side and fun. Consumer marketers have realised that people don’t buy products, they buy the experiences they can create because of the product.

Why should training be any different? It can be both fun AND meaningful.

So let’s not throw money down the drain by continuing with boring presentations.

I’ll finish this blog with how most people experience fun as you start thinking of how you can reinvent your training investment:

  • When they solve problems
  • When they are exploring
  • When they are surprised (and delighted)
  • When they win something
  • When they get recognised for something

Theresa Lim is CEO & Founder of Play2Lead — a multiple award-winning gamified and social audience engagement platform that helps companies and their agencies increase customer and employee engagement at live events and online.